Sunday, 12 March 2017

Introducing Full Count jeans at DC4 Berlin

An iconic Japanese denim brand has reached Berlin in the form of Full Count. Of course we are very proud to be able to offer this brand that'll please every denim purist.

Let's take a closer look at Full Count. A little bit of history first: the brand was founded in 25 years ago in 1992 by Mikiharu Tsujita. Levi's from the 1940's to 1960's have been a source of inspiration when designing the jeans and denim. The garments need to be as strong as possible, while remaining so comfortable that you don't want to take them off.

To achieve this, Full Count uses long staple cotton from Zimbabwe. The brand was actually the first Japanese maker to use this high quality cotton, which is very close in character to the cotton from 1940's Levi's, according to Mikiharu-san. Zimbabwean hand-picked cotton gives the jeans a sturdy feel, and a worn-in pair will be soft and very comfortable. You'll have to wear a pair yourself to fully experience the qualities of this fabric.

Full Count is a member of the original Osaka 5, together with Evisu, Warehouse & Co, Denime and Studio D'artisan (many claim Samurai Jeans is the 6th member of this group). These brands are some of the most respected makers in Japan.

To continue, we'll be offering two jeans and two denim jackets. All garments are one-washed (no more shrinkage, so easier sizing) and made of 100% cotton. The denim jackets have all the details you would expect on a Type 1 or 2, but offered in a modern slim fit instead of the classic boxy shape.

Full Count 1109W
The slimmest fit Full Count has to offer. Made of 13.75 oz denim. Tapered from the thigh to the knee, and straight from the knee down.

Full Count 1110XXW
A looser, but still modern fitted jean. We'll be offering the heavier 15.5 oz version. Also, it has a button fly instead of a zipper.

Full Count 2743W Type I Jacket
The all time classic with one front pocket, made from 15.5 oz denim. As mentioned, this is the Tight Fit.

Full Count 2812W Type II Jacket
The successor to the Type I jacket, with two front pockets. Slightly longer than the original boxy shape so it will create a beautiful silhouette. This is also made from 15.5 oz denim.