Sunday 7 May 2017

New: ONI’s summer denim

Let’s face it, when the temperatures rise, it becomes increasingly harder to put on those 20+ oz jeans. There’s simply little comfort in wearing motorcycle-grade denim during summer. In comes ONI.

ONI Denim produced a light weight 12.5 oz denim, dyed with natural indigo, and in a modern cut as well. They are created specifically for the European market: it’s a slim silhouette, mid rise, with a tapered leg. The cool thing is that even though the jeans are just 12.5 oz, ONI still managed to capture that unique slubby texture we’re so fond of. Some more specifications:
  • Made in Japan
  • Unsanforized (expect 6-8% shrinkage on the raw version)
  • Deer skin patch
  • ONI arcuates on the back pockets
  • Copper rivets
  • Rope-dyed with natural indigo


The Oni Denim 707LWZR is available for pre-ordering now. Get yours in a one-washed or a raw state. Delivery is expected on the end of May. This is you chance to get a pair of jeans that you’ll enjoy for many summers. Don’t miss out on these, as they are a limited run and will not be made again!