Wednesday 22 June 2011

Edwin's Factory

While we might not carry Edwin Jeans, being one the oldest denim companies from Japan, it has a lot of history to it. The company was established in 1947 by Tsunemi-san, who got inspired by the jeans of American soldiers.

This video is a short but beautiful clip shot inside the Edwin factory, where we get a glimpse of the production process. We're not too fond of the distressing of denim over here at DC4, but you probably guessed that already.



Saturday 18 June 2011

Roping

Let's have a look at some examples of roping on the hems of Japanese jeans. Roping happens when the denim on your hem moves one way, and the rest of the jeans turn the other way, creating a twisting effect that is loved by denim aficionados. One thing that's almost obligatory for creating this effect, is having chain stitched hems. Which is no problem at DC4. Get a pair of jeans (in-store or online) and get your new pair hemmed for free on our vintage Union Special 43200.

Roping on a well-worn pair of Skull Jeans 5109XX.

Friday 10 June 2011

Shop at the DC4 online store with Visa and MasterCard

As of today we're offering payment via Visa and MasterCard credit cards in our online shop! We're not charging anything extra if you choose for the credit card option.

Of course, it's still possible to check out with Paypal too, and we accept bank transfer payments for customers within the EC.

Enjoy shopping in the DC4 online store!

Tuesday 7 June 2011

Re-opening of the DC4 store

Dear customers,

we decided to take the DC4 store to the next level.

The new store will outdo the old one by all means.

We will supply:
Extended selection of new Japanese denim brands.
We are very proud to introduce you one of the best denim brands exclusivly for the European market.
Be surprised !!!

We will also offer you a new special denim service:
Chain-stitching on multiple “Union Special“  machines and a new repair service on vintage “ Singer“ and “Dürkopp“ sewing machines, denim soaking, jeans pre-wash in original-vintage washing machines and much more.

We also got a special DC4 logo done by a known master denim head, which we might use for our branding the inner jeans pockets. More creations to be posted soon. Once we are happy with the selection, we will do a voting and let you decide which one we will use in the future.

Click the image to make it bigger.



During the relocation, the online store will be available as usual.
As of next week, credit card payments for Visa and MasterCard will be available as well to make payments easier for you.
More credit cards to follow in the future.

Please also make sure to sign up for our newsletter so you don't miss out on our opening sale.

Stay tuned for the great opening party !!!!!!