Lee Jeans, a denim company that needs no further introduction, donated a couple pairs of unwashed denim to the employees of a shipwright company. The guys build so called 'Botters', typical Dutch boats used for fishing. Dutch photographer Joachim Baan went to the working spot in Spakenburg, a small town in the Netherlands, to capture the true essence of work wear. Check out the results in these amazing photo's. This is how denim is supposed to be worn.
Check out the full set of pics on his Flickr. Fancy a pair of Lee jeans yourself? We got a couple pairs of Lee 101Z (made by The Real McCoys) left. Check them out in our online store.