Thursday 13 January 2011

Highlighted: Joe McCoy

Joe McCoy, a brand that's part of The Real McCoys' empire, is all about reproducing vintage work- and sportswear. The quality of the Joe McCoys products are impeccable, as they are made by the best craftsmen in Japan. The Joe McCoy sublabel was only available for four years (1997-2001) but it has been revived.

The Real McCoys was founded in 1990, and became famous for reproducing apparel from the World War 2 era. In the US, stating that something is 'the real mccoy', is a figure of speech saying that it's 'the real deal'.

Check out the Joe McCoy 906 jeans in our online shop. It's a slim straight model, inspired on the Levi's 501 from 1966.