Many Japanese denim brands, like
Samurai Jeans or The Flat Head, are fairly easy to find information
about. One can read about the founders and inspiration of the brands,
and a lot is also available in English. ONI Denim is a whole
different story though.
The brand is covered in secrecy. While
it's known that the owner goes by the name of Oishi-san, little more
is out there. All we can tell is it's a one-man operation.
Don't expect any interviews with the man – he prefers to let
the jeans do the talking. To us, this makes the high-quality jeans
even more appealing. The jeans are characterized by a loose, slubby
weave, a feature many denim heads vouch for. The fabric of ONI is
produced by just one (!) expert. Because the denim is made of long
staple yarns, the cotton is very durable and comfortable. Even
heavier denim of say, 17 oz, is easy on the legs.
ONI (which translates to 'demon' by the
way) does not have a standard collection. Batches of jeans are
produced every now and then, and Oishi-san just produces what he
feels like. This is why we offer pre-orders: you can make sure to get
a hold of your favorite pair when production starts. Please note that
the jeans we get in will not be restocked.
Needless to say, we're very proud to be
able to offer ONI Denim at DC4 Berlin. We strive to offer to best
denim that's out there in Japan, and ONI is, without a doubt, among
the very best.
