Saturday 8 October 2011

Happy Birthday Red Tab

Although we're a couple days late, we'd like to congratulate Levi's with its 75th birthday of the famous Red Tab. It was introduced to the world in 1936 to more easily recognize a pair of genuine Levi's pants. Ever since, the tab has been through many redesigns and for us denim heads, it's even a tool to determine the age of vintage Levi's jeans.

Sales manager Chris Lucier was the one who came up with the idea. Who could've thought that this small piece of fabric would cause such a massive impact and become one of the best known brand icons around the world?